The role of marketing-related competencies and the perceived level of industry competition: Factors contributing to high-quality brand performance. International Journal of Marketing Management, [S. l.], v. 3, n. 3, p. 8–19, 2015. Disponível em: https://ijmm.in/index.php/ijmm/article/view/50. Acesso em: 17 oct. 2026.