BLACK FRIDAY MARKETING STRATEGY AND CONSUMER LOYALTY CASE STUDY OF ONLINE SHOPPERS IN NIGERIA . International Journal of Marketing Management, [S. l.], v. 11, n. 2, p. 1–50, 2023. Disponível em: https://ijmm.in/index.php/ijmm/article/view/102. Acesso em: 17 oct. 2026.