MACHINE LEARNING BASED TELECOM-CUSTOMER CHURN PREDICTION AND OPTIMIZING CUSTOMER RETENTION. International Journal of Marketing Management, [S. l.], v. 12, n. 2, p. 172–179, 2024. Disponível em: https://ijmm.in/index.php/ijmm/article/view/153. Acesso em: 17 oct. 2026.