Exploring Consumer Behaviour Differences in Urban and Rural Settings: A Case Study of Branded FMCG Products. International Journal of Marketing Management, [S. l.], v. 12, n. 3, p. 73–95, 2024. Disponível em: https://ijmm.in/index.php/ijmm/article/view/178. Acesso em: 17 oct. 2026.