ASTUDYONRISEOFINFLUENCERLEADE-COMMERCEMODELS WITHSPECIALREFERENCETOCOIMBATORECITY. International Journal of Marketing Management, [S. l.], v. 13, n. 4, p. 194–208, 2025. Disponível em: https://ijmm.in/index.php/ijmm/article/view/303. Acesso em: 5 sep. 2026.