ASTUDYONRISEOFINFLUENCERLEADE-COMMERCEMODELS WITHSPECIALREFERENCETOCOIMBATORECITY

Authors

  • Dr. SYesodha Author
  • Rithanya S Author
  • Samritha Sree G.S Author
  • SowmiyaA Author

Keywords:

Consumer Behaviour, Digital Marketing,, Brand Visibility

Abstract

The rise of social media has given
birth to a new form of marketing influencer
lead e-commerce which has significantly
reshaped consumer buying behaviour.
Influencers, with their strong online
presence and loyal followers, have become
key players in promoting products and
services, especially through platforms like
Instagram, YouTube, and Facebook. This
study aims to explore the impact of
influencers
on consumer purchasing
decisions and the growth of e-commerce
models driven by influencer marketing, with
a focus on Coimbatore city.

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Published

06-12-2025

Issue

Vol. 13 No. 4 (2025): Volume 13 Issue 4 2025

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

ASTUDYONRISEOFINFLUENCERLEADE-COMMERCEMODELS WITHSPECIALREFERENCETOCOIMBATORECITY. (2025). International Journal of Marketing Management, 13(4), 194-208. https://ijmm.in/index.php/ijmm/article/view/303