“STUDYONTHELEVELOFAWARENESSANDFREQUENCYOFFINTECHAPP USAGEBYCOLLEGESTUDENTSWITHSPECIALREFERENCETO COIMBATORECITY” (2025) International Journal of Marketing Management, 13(4), pp. 223–237. Available at: https://ijmm.in/index.php/ijmm/article/view/306 (Accessed: 5 September 2026).