Aim and Scope

The �International Journal of Marketing Management� (IJMM) is an international online journal in English published half yearly (2 issues per year). The aim of IJMM is to publish peer reviewed research articles and review articles in rapidly developing fields of Marketing Management. This is an online open access journal having full access to the research and review papers. Users are allowed to read and download the articles with free of cost. The journal aims to cover the latest outstanding developments in the fields of Marketing Management specifically in the following branches

Marketing Management and Strategy Marketing Research and Techniques Sales, Distribution Supply Chain Management Consumer Behavior Retail Marketing Market Research Advertising Management & Sales Promotion E-Marketing International Marketing Emerging and Interdisciplinary Issues Market Segmentation Relationship Marketing Business Marketing Social Marketing Internet Marketing Branding Customer Service Customer Behavior Analysis

IJMM would take much care in making your article published without much delay with your cooperation. International Journal of Marketing Management (IJMM) would provide a platform for budding researchers, research scholars, academicians and Industrialists etc. to present their research findings in the fields of Marketing Management.