The Flexible Supply Chain's Strategies for Success in Uncertain Markets

Authors

  • Subhadra Author
  • Sujatha Author

Keywords:

pipelines, agility,, leanness

Abstract

As life cycles are shorter and global economic and competitive dynamics increase unpredictability, markets are more turbulent and unpredictable. Logistics "pipelines" that are too long and move too slowly carry too much risk, and this has prompted businesses to reevaluate their supply chain management practices. This article argues that "agility," namely the development of flexible supply networks, is essential for thriving in the new environment. Differentiating "leanness" and "agility," and discussing when and when to use each, are covered topics here. Rights protected by Elsevier Science Inc., publisher, 2000

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Published

03-09-2013

How to Cite

The Flexible Supply Chain’s Strategies for Success in Uncertain Markets. (2013). International Journal of Marketing Management, 1(3), 9-13. https://ijmm.in/index.php/ijmm/article/view/15