A STUDY ON CUSTOMER PERCEPTION TOWARDS DIGITAL BANKING AND CYBER SECURITY WITH SPECIAL REFERENCE TO SELECT BANKS

Authors

  • M.GAYATHRI NANDAN Author
  • Dr. MUTHE SRINIVAS Author

Keywords:

Customer perception, Internet Banking, Digital banking, Cyber Security

Abstract

In the epoch of globalization digital banking or online banking has revolutionized an essential activity
of our current twenty first century. The man developed various ways for communication to the exchange of
information, ideas and knowledge which is of huge significance to him as a social being. The evolution of ebanking
technology make the task very easy; banking transactions becomes very fast within a click. Digital
banking makes daily banking quick and easy to use. The misuse of information technology in the cyber space is
clutching up which gave birth to cyber-crimes at the national and international level. The percentage of risks and
the challenges associated with it is increased. In this case, the two fundamental rules that regulate real-time
electronic monitoring in other criminal investigations also apply. One of those laws is search warrants, which
allow authorities to enter a location where they suspect the cracker may contain evidence of a crime. The computer
utilized in the crime, the software used to obtain un authorized access, and other evidence related to the crime
would all be examples of this type of evidence. The study's primary goal is to examine consumer perceptions about
cybercrime and the cyberspace. A sample of 248 respondents was chosen for this purpose, and the data was
analyzed using chi-square and percentage analysis.

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Published

02-07-2024

How to Cite

A STUDY ON CUSTOMER PERCEPTION TOWARDS DIGITAL BANKING AND CYBER SECURITY WITH SPECIAL REFERENCE TO SELECT BANKS. (2024). International Journal of Marketing Management, 12(3), 1-13. https://ijmm.in/index.php/ijmm/article/view/170