The design and implementation of barcode-based inventory and marketing management systems

Abstract

Opportunities and challenges for bar codes as a means to support complete supply chains are being created by the pursuit of increased industrial productivity, better customer service, improved inventory accuracy, enhanced buyer/seller communication, inventory and marketing cost savings, and higher quality standards. This article presents a conceptual framework and methodology for developing and implementing a bar-code system for use in inventory and marketing. Integration of a bar-code system into a company's inventory marketing management is discussed, along with its advantages, drawbacks, and potential answers.