GROWTH TRENDS IN MUTUAL FUND INVESTMENT: INSIGHTS FROM HDFC LIMITED

Authors

  • Mr.S.Sreenivasulu Author
  • Pagidi Indu Author
  • Dr.K.Chandra Rekha Author

Abstract

For some, safety is paramount, while others may place more value on independence in their returns. While one parent plans for his child's schooling, another may save up for that infamously stormy day—or even for life after retirement. Objectives that defy range-dependent attacks will obviously need other tools.
The Indian mutual funds market caters to a wide range of investors with its comprehensive plan selection. Value reserves, obligations, fluid, overlay, and modified assets are all part of the scope of things. There are other funds set up specifically for young and aged, small and large investors. Furthermore, investors will not be conned out of their rightful money if a legal framework is put in place with sufficient teeth to protect their interests. All things considered, the advantages they provide transcend the boundaries of investor class, making them an all-encompassing fascination.
Investors from different walks of life have a lot of options, but they always end up choosing mutual funds because of the package of benefits they provide. New strategies, plans, and options regarding profit rate, profit frequency, and liquidity are being considered by the mutual fund sector in an effort to meet the various demands of investors.
In light of the growing difficulty in the mutual funds market, it was considered necessary to consider the factors that attract investors to mutual funds, such as their risk tolerance and preferences among various investment strategies, in order to provide better service.

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Published

28-03-2025

How to Cite

GROWTH TRENDS IN MUTUAL FUND INVESTMENT: INSIGHTS FROM HDFC LIMITED. (2025). International Journal of Marketing Management, 13(1), 95-101. https://ijmm.in/index.php/ijmm/article/view/226