THE IMPACT OF ADVERTISING ON CUSTOMER BEHAVIOR: INSIGHTS FROM HERO MOTOCRP Ltd

Abstract

Advertising is a kind of communication that aims to influence viewers, readers, or listeners to act. It contains a product or service's name and the possible benefits for the consumer in order to convince prospective buyers to buy or use that specific brand. With the advent of mass manufacturing in the late 19th and early 20th centuries, modern advertising evolved.
Commercial marketers often use branding, which is the process of repeating a product name or image in an attempt to have customers identify the brand with relevant attributes, to promote the consumption of their goods or services. Traditional media, such newspapers, magazines, radio, television, and direct mail, as well as new media, like websites and text messaging, may all be utilised to spread these messages. Advertising agencies may post ads on behalf of businesses or other organisations.
Governmental organisations, religious institutions, interest groups, and political parties are examples of non-commercial advertising that invest funds to promote goods and services other than consumer goods. Public service announcements are among the free forms of persuasion that nonprofit organisations may use.