A STUDY ON MARKETING STRATEGIES TO EXPAND CUSTOMER BASE WITH SPECIAL REFERENCE TO BAJAJ MOTORS (PRODDTUR)

Abstract

This project is focused on developing an all-around marketing strategy for Bajaj Motors, a leading player in the two-wheeler automotive industry. The basic motive behind this
project is to identify new market segments, enhance brand visibility, and increase customer acquisition using innovative marketing techniques. The study begins with the analysis of the current market scenario, including the competitor analysis, customer preference, and industry trends. The project, using both primary and secondary research methods, identifies key
challenges and opportunities in expanding the customer base of Bajaj Motors.