OPTIMIZING E-COMMERCERETURNS-THETECHNOLOGICALLINK BETWEENREVERSELOGISTICSANDCUSTOMEREXPERIENCE

Abstract

The rapid expansion of e
commerce necessitates highly efficient
reverse logistics processes to manage
product returns and exchanges effectively.
This study investigates the critical role of
technology-enabled systems—specifically
tracking tools, dedicated return portals,
and AI-based approval mechanisms—in
enhancing the efficiency of reverse
logistics
operations within the e
findings aim to provide e-commerce
businesses with actionable insights into
leveraging technological advancements to
streamline
their
returns
process,
ultimately transforming a potential pain
point into a competitive advantage that
fosters greater customer loyalty and
improves the overall shopping experience.
KEYWORDS
Reverse
Logistics,
Management,
Supply
Chain
Technology-Enabled
commerce sector. Furthermore, it analyzes
the direct influence of this enhanced
reverse logistics efficiency on overall
consumer satisfaction with the online
shopping
experience.