The effect of online tools on ties inside an organization's professional network

Abstract

This article takes a look at how business-to-business (B2B) transactions have changed as a result of
digitalization, or the use of digital technologies and apps that are linked to the Internet by organizations. There have been a lot of research on the effects of digital technology on business-to-consumer transactions, but surprisingly few on business-to-business transactions. Drawing on the idea of company-to-company exchanges as consisting of activity linkages, resource ties, and actor bonds, this study proposes to classify "digitalization" into three distinct categories based on the kind of link that is most significantly affected. Here are five examples of digitization in various industries, along with five digital solution providers, to help you understand the three main categories. An alternative to studies based on the characteristics of B2B digital system users is this
typology.