ASTUDYONIMPACTOFQUICKDELIVERYOFFERSONCUSTOMER SATISFACTIONANDLAST-MILEDELIVERYPERFORMANCE

Abstract

This study examines the impact of
quick delivery offers on customer satisfaction
and last-mile delivery performance in the e
commerce sector. With increasing demand for
speed and reliability, delivery services have
become a key factor influencing consumer
decisions and brand loyalty. The research was
conducted in Coimbatore city with 303
respondents, using a structured questionnaire
and analyzed through percentage analysis,
mean ranking, descriptive statistics, and chi
square tests. Findings indicate that delivery
speed and reliability are the strongest drivers
of satisfaction, while professionalism and
tracking accuracy also play crucial roles. The
study concludes that businesses must balance
customer expectations with operational
efficiency and sustainability to remain.