Marketing 4.0: The Revolution of Marketing Organizations Driven by Technology

Abstract

Although technological advancements will alter the nature of marketing and the marketplace, the author of this article contends that businesses must realize that technological superiority alone will not guarantee continued success. The purpose of this paper is to provide a concise overview of the key issues surrounding digital disruption and to highlight the chances for marketing to foresee IT and take use of its advantages. One of the main goals of this article is to examine how Bulgarian millennials use social media. 3) to find ways to deploy Marketing 4.0 by encouraging agility in marketing organizations and 4) to assess how Bulgarian SMEs feel about incorporating ICT into their present marketing management
practices. A suggested model of an agile marketing company follows the literature study. The D3I2C model combines digital transformation with modern marketing strategies. Academia and other groups may use it as a blueprint for how marketing departments can evolve.