A critical analysis of the empirical predictability, adaptability studies conducted between 1990 and 2003 on measuring trust between organizations

Authors

  • Bhanu Prasad Author
  • Sravan Author

Keywords:

inter-organizational relations, predictability, adaptability, strategic flexibility

Abstract

Trust between organizations is examined in this study via a review of empirical studies. Researchers in the field of inter-organizational interactions have maintained, from the early 1990s forward, that trust between both parties is crucial to the success of such collaborations. The researchers set out to assess the successes and failures of recent empirical studies that have attempted to quantify trust across different types of organizations. Studies on inter-organizational trust that were carried out between 1990 and 2003 are examined in this study with respect to their theoretical approach, conceptualization, operationalization, and measurement concerns. Researchers still face significant conceptual and methodological hurdles when attempting to understand the complexities of trust, despite its growing importance in inter-organizational interactions. Significant discrepancies in trust's conception, operationalization, and measurement are shown by the findings. The report finishes by proposing avenues for further empirical studies.

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Published

02-06-2015

How to Cite

A critical analysis of the empirical predictability, adaptability studies conducted between 1990 and 2003 on measuring trust between organizations. (2015). International Journal of Marketing Management, 3(2), 1-6. https://ijmm.in/index.php/ijmm/article/view/38