A Learning Approach for Noise Reduction in Web Data Based on Dynamic User Interests

Authors

  • Mrs. S KAYALVIZHI Author
  • D. NEHA SRI, Author
  • NEHA SRI, Author
  • CH V A N SAI SRIYA Author
  • CHADHARAJU PALLY YASASWI Author
  • DEVI SAI KUMAR Author

Keywords:

NWDL, noise, dynamic charge, web data.

Abstract

One of the significant issues facing web users is the amount of noise in web data which hinders the process of finding useful information in relation to their dynamic interests. Current research works consider noise as any data that does not form part of the main web page and propose noise web data reduction tools which mainly focus on eliminating noise in relation to the contentand layout of web data. This paper argues thatnot all data that form part of the main web page is of a user interest and not all noise data is actually noise to a given user. Therefore, learning of noise web data allocated to the user requests ensures not only reduction ofnoisiness level in a web user profile, but alsoa decrease in the loss of useful information hence improves the quality of a web user
profile. Noise Web Data Learning (NWDL) tool/algorithm capable of learning noise web data in web user profile is proposed. The proposed work considers elimination of noise data in relation to dynamic user interest. In order to validate the performance of the proposed work, an experimental design setup is presented. The results obtained arecompared with the current algorithms applied in noise web data reduction process. The experimental results show that the proposed work considers the dynamic change of user interest prior to elimination of noise data. Theproposed work contributes towards improvingthe quality of a web user profile by reducing the amount of useful information eliminatedas noise.

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Published

01-01-2020

How to Cite

A Learning Approach for Noise Reduction in Web Data Based on Dynamic User Interests. (2020). International Journal of Marketing Management, 8(1), 1-11. https://ijmm.in/index.php/ijmm/article/view/49