Various Market Variants The marketing process is multifaceted and performance-based

Abstract

Recent sociological study under the performativity label has focused on the impact of ideas on economic reality. So far, this work has only been done in highly competitive, highly specialized areas like the financial and auction markets. In this study, we suggest a framework for thinking about the numerous theoretical effects that are likely to be at play in more everyday market settings, broadening the conversation on the significance of ideas beyond its more theoretical confines.