AN ECONOMIC ANALYSIS OF RURAL WOMEN ENTREPRENEURS IN THOOTHUKUDI DISTRICT

Authors

  • G. TRACY CAROL Author

Keywords:

percentage analysis, averages, the t-statistic,, multiple regression analysis, probability analysis

Abstract

Women entrepreneurs play an important role in the development of underdeveloped countries. An
investigation of the role of rural women entrepreneurs in Thoothukudi's household income is the focus
of this research.The research began with the following goals in mind:To find out how many female
business owners there are in India.To determine the number of jobs created in India's micro, small, and
medium-sized business sectorStudy the characteristics of rural women entrepreneurs in terms of their
socio-economic status To determine the kind of business owned and operated by women
entrepreneurs.To evaluate the impact of rural women's businesses on their families' incomes.
Primary and secondary sources of information were used to compile the study's data. A random
selection approach was used to choose the 300 rural women entrepreneurs for this research, and the
data and materials pertain to the years 2017-2018. Books, periodicals, internet sites, journals, and
newspapers were among the sources of secondary data Many statistical methods, such as basic
percentage analysis, averages, the t-statistic, multiple regression analysis, and probability analysis, were
entrepreneurs make a significant contribution to family income in the study region.
Microentrepreneurship is a term that is often used to refer to small-scale businesses that are geared on
alleviating poverty and empowering women.

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Published

03-07-2022

How to Cite

AN ECONOMIC ANALYSIS OF RURAL WOMEN ENTREPRENEURS IN THOOTHUKUDI DISTRICT. (2022). International Journal of Marketing Management, 10(3), 11-17. https://ijmm.in/index.php/ijmm/article/view/87