The effects of green marketing on industrial markets' supply chain management

Abstract

Both academics and professionals have been more interested in "green marketing" and "green supply chain" during the last decade. However, no comprehensive framework has been built on how to construct green industrial brands and industrial corporate brands. Still up in the air is whether or not green industrial marketing can be successfully linked with sustainable/green supply chains to create greener businesses and manufacturing brands. There is also a lack of information on how green new industrial goods are embraced by businesses and what variables influence their creation. We also have a limited understanding of whether and how a green supply chain facilitates the creation of green, innovative industrial products. The purpose of this special issue is to examine potential future research areas in green industrial branding, green supply chain management, and the relationship between the two. The guest editors are looking for articles that provide light on how sustainable or green supply chains affect marketing theory in B2B and industrial settings.