A STUDY ON CONSUMER PERCEPTION AND AWARENESS TOWARDS GREEN MARKETING IN CHENNAI CITY

Authors

  • Dr. G. RAJA PRIYA Author

Keywords:

Green marketing,, Awareness, Consumer perception, Challenges, Green consumers

Abstract

The promotion of ecologically friendly goods and services is known as green marketing. As
more individuals become concerned about environmental issues and decide they want to
spend their money in a way that is more kind to the earth, it is growing in popularity. This
essay explores how companies are increasingly going after green consumers—those who care
about the environment and let it influence their shopping choices. Research on customer
perception and awareness of green marketing in Chennai district is based on both primary and
secondary data. According to the data analysis discussed, green marketing will continue to be
the eco-friendly market for customer knowledge of the products and purchasing decisions in
the future.

Downloads

Published

03-08-2023

Issue

Vol. 11 No. 3 (2023): Volume 11 Issue 3 2023

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

A STUDY ON CONSUMER PERCEPTION AND AWARENESS TOWARDS GREEN MARKETING IN CHENNAI CITY. (2023). International Journal of Marketing Management, 11(3), 45-48. https://ijmm.in/index.php/ijmm/article/view/194