A PROJECT REPORT ON CONSUMER BEHAVIOUR ON SOCIAL MEDIA MARKETING WITH SPECIAL REFERENCE TO SUNSHINE SOLAR TECHNOLOGY, PVT, LTD

Abstract

Social media platforms have become crucial for brands to connect with their audience, understanding how customer interact with these platforms is crucial for businesses. The research investigates the effectiveness of social media marketing strategies used by Sunshine Solar Technologies, analysing customer perceptions, preferences, and purchasing behaviour driven by social media engagement. The study employs both qualitative and quantitative methods, including surveys and interviews with customers, to understand the impact of social media campaigns on consumer decision. The findings aim to provide valuable insights for businesses in solar industry to refine their marketing strategies and improve consumer engagement through social media.