ASTUDYONIMPACTOFURGENCYMESSAGESONCONSUMERBUYING BEHAVIOURWITHREFERENCETOCOIMBATORECITY

Abstract

This research investigates the impact of urgency messages on consumer buying behavior,
with a focus on Coimbatore city. The study explores how marketing messages that create a sense
of urgency, such as limited-time offers or low-stock alerts, influence consumer decision-making
and purchase intentions. Findings reveal that urgency messages significantly affect consumer
behaviour byincreasing the likelihood of impulsive purchases and accelerating decision-making.
The study concludes by recommending that marketers strategically design urgency-based
campaigns to enhance sales effectiveness while maintaining consumer trust and satisfaction